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About Solomark Associates

Established in 1998, Solomark Associates is a boutique firm specializing in marketing and public relations consulting to the insurance software industry.

Solomark was founded with a singular goal of helping technology and software companies market to the insurance industry. With our 30+ years of experience working in marketing, sales, technology, and for and with vendors in both the high tech and insurance industries, we are uniquely qualified to assist vendors who are looking to expand their insurance market footprint.

We leverage our broad and deep network of industry contacts to gain our clients maximum and ongoing industry exposure. We leave no stone unturned in reaching out to and fostering strong relationships with the industry influencers to ensure Solomark clients are top of mind among insurance industry analysts, editors, consultants, associations, partners and the target buyer.

Solomark understands the challenges of defining and implementing an effective and affordable marketing strategy. To date, we have worked with over 60 vendors to help them achieve their marketing and public relations objectives.

Susan Douglas, Founder

As founder and owner of Solomark Associates, Susan has worked as a consultant since 1998 offering her public relations and marketing expertise and experience to high tech, B2B vendors looking to establish a unique and defendable position in the insurance market, increase market awareness, launch new products, and accelerate lead generation.

Susan has extensive real-world, high-technology, and insurance vendor experience having worked both for and with software and hardware solution providers in all aspects of the technology equation. Her long track record of success and professional experience has gained her a broad understanding of marketing in the insurance and high technology industries, resulting in her strong working relationship with hardware and software vendors, industry analysts, industry associations and the media.

Prior to becoming an independent, Susan worked with software and management consulting firms serving the insurance industry. While Vice President of Marketing with TriMark Technologies (acquired by Peoplesoft, now ORACLE), a software provider to the insurance carrier market, Susan introduced the insurance industry’s first Java enabled application. Susan was also Senior Marketing Director with Delphi Information Systems (now EBIX), a software solution provider to the insurance industry.

Earlier in her career, Susan held the positions of Marketing Manager and Network Specialists with Xerox Corporation and also spent 11 years with Data General Corporation in a variety management, marketing, and technical capacities.
Recognition

Voted a “Top Tech Communicator”  read press release



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Contact



Solomark Associates
904 S. Roselle Rd.
Suite 184
Schaumburg, IL 60193

847-895-2634

susan@solomark.com
Solomark Associates      847-895-2634      susan@solomark.com